{"id":732,"date":"2025-05-06T11:15:12","date_gmt":"2025-05-06T11:15:12","guid":{"rendered":"http:\/\/eautomobiliai.lt\/index.php\/2025\/05\/06\/australijos-ev-pramone-turi-problemu-tai-neparduoda-pakankamai-automobiliu\/"},"modified":"2025-05-06T11:15:12","modified_gmt":"2025-05-06T11:15:12","slug":"australijos-ev-pramone-turi-problemu-tai-neparduoda-pakankamai-automobiliu","status":"publish","type":"post","link":"http:\/\/eautomobiliai.lt\/index.php\/2025\/05\/06\/australijos-ev-pramone-turi-problemu-tai-neparduoda-pakankamai-automobiliu\/","title":{"rendered":"Australijos EV pramon\u0117 turi problem\u0173. Tai neparduoda pakankamai automobili\u0173"},"content":{"rendered":"


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Mes esame Australijos EV pramon\u0117 ir turime problem\u0173. Baland\u017eio m\u0117n. Buvo parduota tik 6010 EV, tai tik 6,6% transporto priemoni\u0173 pardavimo kovo m\u0117nes\u012f ir labai nuvilia.<\/p>\n

Kiekvien\u0105 fig\u016br\u0173 i\u0161leidim\u0105 pasveikina kolosalus Whinge i\u0161 Federalini\u0173 automobili\u0173 pramon\u0117s r\u016bm\u0173. \u0160iandien visi\u0161kai nusp\u0117jama \u201eWhinge\u201c i\u0161 FCAI generalinio direktoriaus Tony Weberio, kuris teig\u0117, kad pa\u0161alinus mokes\u010di\u0173 param\u0105 hibridams, buvo \u201etiesioginis ir nuviliantis\u201c paklausos suma\u017e\u0117jimas kain\u0173 jautri\u0173 transporto priemoni\u0173 rinkoje.<\/p>\n

Ta\u010diau tai buvo be galo nusp\u0117jama, nes nuo tada, kai programa buvo \u012fsteigta, buvo \u017einoma Saul\u0117lyd\u017eio data d\u0117l PHEV mokes\u010di\u0173 lengvatos.<\/p>\n

Turiu naujien\u0173 Weberiui; Linkiu, kad tur\u0117tume \u201ekain\u0105 jautri\u0105 transporto priemoni\u0173 rink\u0105\u201c, bet mes to nedarome. Atsi\u017evelgiant \u012f tai, kad daugelis prek\u0117s \u017eenkl\u0173 buvo ma\u017einami agresyviai, o pardavimai yra plok\u0161ti, jei ne \u017eemyn; Bet kuris vidurin\u0117s mokyklos ekonomikos studentas gali pasakyti, ar suma\u017einsite kain\u0173 ir pardavimo suma\u017e\u0117jim\u0105, neturite kain\u0173 problem\u0173.<\/p>\n

Tai yra svarbus momentas: v\u0117l gr\u012f\u017eta leiboristai, ateina NVE ir baudos yra \u010dia, kad likt\u0173. Transporto priemoni\u0173 pramon\u0117 turi didel\u0119 problem\u0105 – tikima, kad iki 2029 m. Iki 2029 m. Baudos baudos yra 2,9 milijardo JAV doleri\u0173.<\/p>\n

Esu tikras, kad bus u\u017eklupta daugiau politikos, daugiau mokes\u010di\u0173 mok\u0117toj\u0173 pinig\u0173, kuriuos tur\u0117site i\u0161mesti. Elektrini\u0173 transporto priemoni\u0173 taryba \u0161iuo metu apklausia pramon\u0119 apie tai, koki\u0105 politik\u0105 ji tur\u0117t\u0173 skatinti, ir a\u0161 tikiu, kad FCAI kalb\u0117sis su savo nariais.<\/p>\n

Prie\u0161 savanori\u0161kai sud\u0117ti rankas \u012f vis\u0173 ki\u0161enes. Ar netur\u0117tume bandyti pirmiausia suprasti problemos?<\/p>\n

Australas yra \u0161alis, gerai tinkanti EV nuosavyb\u0117s teisei. Didel\u0117 dalis vienos \u0161eimos nam\u0173, turin\u010di\u0173 gara\u017eus ir va\u017eiuojam\u0105sias dalis, daugelis t\u0173 nam\u0173, kuriuose yra saul\u0117s energija, teikia pig\u0173 \u201edegalus\u201c, kai klestintys darbai nuo nam\u0173 kain\u0173 rei\u0161kia, kad automobiliai yra pastatyti, kad b\u016bt\u0173 galima jas pasinaudoti.<\/p>\n

Mes taip pat esame \u0161alis, kuri m\u0117gsta kalb\u0117ti apie tai, kiek ji vairuoja, ta\u010diau tik siekia vidutini\u0161kai 33,1 km per dien\u0105, atstum\u0105 vos pakankamai, kad por\u0105 valand\u0173 vargint\u0173 10A i\u0161parduotuv\u0119.<\/p>\n

Prie\u0161 penkerius metus mes sau pasak\u0117me, kad \u017emon\u0117ms nebuvo pakankamai vie\u0161\u0173 mokes\u010di\u0173, kad \u017emon\u0117s gal\u0117t\u0173 pasirinkti EV. Priva\u010dios ir vie\u0161osios investicijos suk\u016br\u0117 vie\u0161\u0105 mokest\u012f visoje Australijoje.<\/p>\n

Prie\u0161 dvejus metus mes sau sak\u0117me, kad turime tik laukti platesnio modeli\u0173 pasirinkimo. Kiekvien\u0105 m\u0117nes\u012f Australijoje parduodami nauji EV prek\u0117s \u017eenklai ir nauji EV modeliai. Pra\u0117jusiais metais mes sak\u0117me, kad kainos turi suma\u017e\u0117ti, jos suma\u017e\u0117jo.<\/p>\n

Taigi kokia yra problema?<\/p>\n

Mes praleid\u017eiame per daug laiko bandydami parduoti EV ankstyviems \u012fvaikintojams ir atsp\u0117ti, k\u0105 jie jau nusipirko. M\u016bs\u0173 pramon\u0117 nesiekia kurti nauj\u0173 EV vartotoj\u0173, nesiekiama, kad australai jaudint\u0173si d\u0117l technologijos poky\u010di\u0173, kurie j\u0173 gyvenim\u0105 palengvins paprastesn\u012f, \u0161varesn\u012f ir malonesn\u012f.<\/p>\n

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1991 m. Akademikas, vardu Geoffrey Moore, savo technologij\u0173 pri\u0117mimo ir sintez\u0117s teorijoje nustat\u0117 skandal\u0105 tarp ankstyv\u0173j\u0173 \u012fvaiki\u0173 ir daugumos vartotoj\u0173. S\u0117kmingai per\u017eengus \u0161\u012f ply\u0161\u012f, tai turi padaryti visos technologijos, ir jos radikaliai pakeit\u0117, kaip produktas pateikiamas ir parduodamas.<\/p>\n

Ankstyvieji \u012fvaikintojai yra pana\u0161\u016bs \u012f mane ir tikriausiai kaip daugelis vairavimo skaitytoj\u0173. Naujoji technologija mus jaudina, mums patinka i\u0161\u0161\u016bkiai, problemos, kurias reikia i\u0161spr\u0119sti, – visa tai yra pirmasis, novatori\u0161kas.<\/p>\n

Tai yra prie\u0161inga tai, ko nori dauguma vartotoj\u0173 – daugumai vartotoj\u0173 gali pritaikyti nauj\u0105 technologij\u0105, kuri\u0105 jie turi \u017einoti, kaip tai pagerins savo gyvenim\u0105, ir i\u0161 esm\u0117s tuo geriau, jei jie ketina investuoti savo laik\u0105 ir pinigus \u012f per\u0117jim\u0105.<\/p>\n

Mes, kaip pramon\u0117, nelabai gerai parduodame EVS svajon\u0119, prakti\u0161kai pirmas dalykas, kur\u012f bet kuris i\u0161 m\u016bs\u0173 pasakoja b\u016bsimam EV savininkui, yra \u201eEi, leisk man i\u0161spr\u0119sti j\u016bs\u0173 problemas apmokestinant\u201c, \u012f kuri\u0105 b\u016bsimas pats gali atsakyti, \u201ea\u0161 ne\u017einojau, kad tur\u0117siu koki\u0173 nors problem\u0173 d\u0117l \u012fkrovimo, galb\u016bt a\u0161 nusipirksiu benzino automobil\u012f\u201c.<\/p>\n

Mes nekoncentruojame \u012f d\u017eiaugsm\u0105, paprastum\u0105, linksmybes tur\u0117ti EV. Jei mes negalime sukelti jaudulio d\u0117l dideli\u0173 poky\u010di\u0173, kuriuos norime, kad \u017emon\u0117s padaryt\u0173, tada tavo nesiruo\u0161ia to padaryti.<\/p>\n

Taigi, k\u0105 mes turime daryti? Nielsenas prane\u0161a, kad 2024 m. Australijos automobili\u0173 pramon\u0117 rinkodarai i\u0161leido 676 mln. USD. Automobili\u0173 pramon\u0117 yra buv\u0119 meistrai, sukuriantys jaudul\u012f, sukuriant paklaus\u0105 kategorij\u0173, kuri\u0173 nebuvo.<\/p>\n

Kai buvau vaikas 80 -aisiais, dauguma automobili\u0173 prek\u0117s \u017eenkl\u0173 tur\u0117jo 3 ar 4 modelius – ma\u017eus vidutinius ir didelius salonus su galb\u016bt he\u010dbeko ar turto variantu (pagalvokite apie BMW 3,5,7 ar \u201eFord Fiesta\u201c, \u201eEscort\u201c, \u201eSierra\u201c, \u201eGranada\u201c).<\/p>\n

Niekas neved\u0117 visureigi\u0173, nes j\u0173 nebuvo. Automobili\u0173 pramon\u0117 pagamino visi\u0161kai nauj\u0173 transporto priemoni\u0173 kategorij\u0173 tro\u0161kim\u0105, pardav\u0117 gyvenimo b\u016bd\u0105, pardav\u0117 svajon\u0119. Dabar 56,9% pardavim\u0173 yra visureigiai<\/p>\n

Jei automobili\u0173 pramon\u0117 nori per daug parduoti EV ir i\u0161vengti baud\u0173 pagal NVES, jie turi nukreipti savo did\u017eiul\u012f rinkodaros biud\u017eet\u0105, o ne parduoti atskirus modelius, net parduoti savo prek\u0117s \u017eenklus, bet parduoti svajon\u0119 apie elektrin\u012f automobili\u0173 k\u016brim\u0105. Prie\u0161 parduodant bet kur\u012f elektromobil\u012f, jie turi nor\u0117ti nusipirkti j\u012f, nor\u0117dami jaudintis d\u0117l perspektyvos.<\/p>\n

Jei tai rei\u0161kia naujoves, kaip parduodami automobiliai, pakeisite pavargusias senas rinkodaros agent\u016bras, naujais b\u016bdais susisiekti su vartotojais. \u010cia gali vadovauti elektromobili\u0173 taryba ir FCAI. Turime vystytis – sujungti prek\u0117s \u017eenklus ir pinigus ne konkuruoti d\u0117l klient\u0173, o vis\u0173 pirma kurti klientus.<\/p>\n<\/div>\n

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Edas Lynchas-Bellas yra \u201eSecond Pel\u0117s\u201c direktorius, skirtas kurti tvaresnius energetikos technologij\u0173 ir mobilumo produktus, paslaugas ir versl\u0105. Edas taip pat yra Melburno ir Sidn\u0117jaus EV susitikim\u0173 bendra\u017eygis, sujungdamas e-mobilumo pramon\u0119.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Mes esame Australijos EV pramon\u0117 ir turime problem\u0173. Baland\u017eio m\u0117n. Buvo parduota tik 6010 EV, tai tik 6,6% transporto priemoni\u0173…<\/p>\n","protected":false},"author":1,"featured_media":733,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[39],"tags":[99,96,1695,1696,299,1694,20,196],"class_list":["post-732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eautomobiliu-technine-puse","tag-australijos","tag-automobiliu","tag-neparduoda","tag-pakankamai","tag-pramone","tag-problemu","tag-tai","tag-turi"],"aioseo_notices":[],"yoast_head":"\nAustralijos EV pramon\u0117 turi problem\u0173. 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